What is a SWOT analysis?
A SWOT analysis is an abbreviation for your strengths, weaknesses, opportunities and threats in your business as it stands.
If you are busy with your marketing plan for 2017, a good place to start is by doing a SWOT analysis and identifying how your customers think, and any potential threats or opportunities that might affect your marketing and advertising attempts.
On several occasions, lately I was asked the question “Do you believe that Business Coaching Works?” I surely do but even more importantly why do I believe this? Let me give you the 4 great reasons why I believe it works … and yes, they are as I believe it to be with my clients.
You can hire people, you can fire people, and you can tell them what to do. What you can’t do is make them like what they do. Some business leaders are content with having an unhappy team; as long as they do what they are paid to do then the state of their mental health is seen as superfluous. This line of thinking is not only wrong, but it is entirely counterproductive to the continued survival of a business.
How do I build a winning business? Yes, this is a question that I get asked often when talking to business owners and entrepreneurs at networking events. The answer to that is just not so obvious and depends heavily, on the actions that you are prepared to take.
To begin, lets define what a winning business looks like. Is it a business that is profitable, has a great team and gives the owner some level of freedom? It might be a business that makes lots of money at any cost, or is it?
Are you constantly interrupted by people arriving in your office to solve the problems that you originally hired them to solve?
How much time do you think you spend on a daily basis doing this?
By giving them your time EVERYDAY, are you not actually doing that job, that you HIRED them to do?
Well that’s easy……
Get them to attend an Unplugged session with Peter Boolkah, where they get to ask ALL those uncomfortable questions, that they need the answers to, but are afraid of asking!
Peter Boolkah – also referred to as “The Transition Guy”, is from Chelmsford in the United Kingdom and agreed to come spend a day with some of our current and future clients, and help them answer some of their questions, and get new insights to the obstacles they face every day in their businesses.
How can you beat the odds as business owner and ensure that your SMME doesn’t become part of the statistics of business failure? Perhaps a better question would be – What is the one thing you could do to ensure your company’s sustainability?
The answer lies in the fact that – something that isn’t growing is dying and inherently the same is true for your business, of course!
Your business needs to grow to survive!
So, What is business coaching and Why should business owners like you even consider it?
Great Business Coaching Processes are designed to take your business from where it is now, in its current state, with ALL its challenges, to where you want it to be. That is, taking the business and making it a Commercial Profitable Enterprise that works without YOU, the business owner.
