Instant Success Book Series


    Put yourself in the hands of the Business Coach-and run your business like a champion! Follow along as the Coach demonstrates how to successfully navigate the challenges and recognize the opportunities business owners face every day. The Business Coach uses strategies developed by Sugars and the business coaches at Action International, who have helped nearly a million business owners worldwide realize their dreams. You'll learn:

    • The story of business basics for beginning and experienced business owners
    • How to pinpoint problem areas, develop winning strategies, and measure your progress
    • The secrets to true financial freedom by building a successful company that runs itself

    Discover 282 marketing and sales strategies proven to make more money for you! A self-made multimillionaire and business development expert, Brad Sugars helps you identify your company's hidden “gold mines,” dramatically boost your bottom line, and get on the fast track to big profits. And best of all, these crystal-clear, bite-sized lessons can be put to work in your business immediately! Discover how to:

    • Generate hundreds of promising new leads
    • Increase your conversion rate of leads to sales
    • Maximize the value of your average sale
    • Measure your results and fine-tune your best strategies

    Unleash the inner salesperson you never knew you had. From financial advice to hairstyling, fitness training to auto parts, no matter what your product or service, you've got to sell to stay in business. A multimillionaire by age twenty-six, Brad Sugars delivers techniques for infusing your business with a powerful sales ethic and creating super sales success. Learn how to:

      Deliver sales quotes that instil prospects with trust Provide the kind of service that keeps customers coming back Master the first crucial minute of any sales call Set up a point-of-sale system they can't ignore

    Get the good word out about your business! When it comes to attracting customers, the only difference between your company and Sprint, Apple, or Burger King is great promotions. But what if you don't have millions for sophisticated PR and advertising campaigns? No problem. A self-made multimillionaire and business expert, Brad Sugars helps you create compelling press releases, sizzling ads, irresistible in-store promotions, and other promotional tools that get customers flocking to you. Discover how to:

    • Identify and reach your target market
    • Use the media to your advantage
    • Attract influential special interest groups
    • Design eye-catching materials that help you stand out and get noticed

    Start a steady stream of leads flowing into your business. Trying to grow a business without a steady supply of fresh leads is like trying to drive across the country on a single tank of gas. With everything on your plate, who has time to chase after new leads? Don't panic. Self-made millionaire Brad Sugars shows you why generating a constant flow of hot leads isn't nearly as complicated as you might think. Discover how to:

    • Run killer print ads, radio campaigns, and mailings
    • Form strategic alliances with suppliers and local businesses
    • Use promotional offers and guarantees to set yourself apart from the herd
    • Make sure your plans are cost-effective with a break even analysis

    Keep your existing customers happy, loyal . . . and buying. Your promotional campaign worked like a charm and the flow of new customers has been phenomenal. So why are your profits lagging? Maybe because while you were busy chasing after new customers you overlooked your old ones. Self-made millionaire and entrepreneurial expert Brad Sugars shows you how to cultivate a big base of loyal customers who buy, buy, and buy again. Learn how to:

    • Offer exclusive sales that bring your best customers back again and again
    • Delight and win over your customers by continually exceeding their expectations
    • Achieve the dream of keeping your customers for life!

    Create systems that run every aspect of your business-so you don't have to. You didn't start your business just to become a slave to it, but how do you get things done the way you want when you're not there? Self-made millionaire and entrepreneurial expert Brad Sugars shows you how. Brad walks you step-by-step through the entire process of systemizing your business. Discover how to:

    • Recognize the ways systems can dramatically increase productivity and profits
    • Identify the four key areas in your business to systemize
    • Put your systems in place without causing mass panic at work
    • Improve processes at every level of your business and stop wasting time and money

    Say good-bye to clock watchers and hello to your dream team! Self-made multimillionaire and entrepreneurial expert Brad Sugars explains all the elements that contribute to a great team, and walks you through the process of finding and assembling a team of motivated, compatible employees who will help you take your business to new heights of productivity, profitability, and fun. Learn how to:

    • Master the six keys to a winning team
    • Conduct interviews that tell you what you really need to know
    • Create an environment that encourages passion, collaboration, and personal initiative
    • Promote communication and idea development between team members

    From the international go-to guys in small business know-how: Your source for the strategies, skills and confidence every business owner needs to succeed Remember what it was like learning how to ride a bicycle? Now imagine how it would've been if you'd tried to do it blindfolded. Pretty scary, right? Yet, right now, all over the world, millions of men and women are trying to make a go of running small businesses without a clear picture of where they're going or how to get ahead. No wonder so many small businesses fail in their first year of operation. Don't become another statistic. Let the Instant Success Series show you how to get up on that Schwinn and ride it to success. Written by whiz kid entrepreneur and renowned international business coach Bradley Sugars, the Instant Success Series arms hardworking independent business owners like you with all the tools for success. Instant Success books tackle an array of business topics using strategies developed by Sugars and the crack business coaches at Action International, a global network that has helped nearly half a million business owners, worldwide, realize their dreams of success.

    Why settle for less when you can have stellar profits? Business is brisk and you have a solid core of loyal customers. So why aren't you raking in bigger profits? Sounds like it's time to see what you could be doing better-and Brad Sugars is the best there is. A self-made multimillionaire and entrepreneurial expert, Brad helps you identify ways to improve your business and boost profits fast using the 4Ms of profit:

    • MANAGEMENT: team training, better recordkeeping, and effective time management
    • MONEY: auditing, budgeting, and pricing
    • MARKETING: up-selling, add-on selling, and using lists of qualified leads
    • MERCHANDISE: increasing the number of big margin items or services, carrying exclusive product lines, and only selling fast-moving stock

    Let a franchising guru show you how it's done. A multimillionaire who built Action International up from a home-based operation to the 16th fastest growing franchise in the world in just twelve years, with nearly 1,000 franchises worldwide, Brad Sugars is one of the most successful franchising experts in the world. With the help of real-life examples, including KFC, Subway, and Howard Johnson's, Sugars arms you with powerful information you can put into action-immediately. You'll discover:

    • Everything you need to know about buying a franchise
    • How to franchise your own business
    • The pros and cons of franchising versus licensing
    • Insider tips for selling a franchise

    Eat millionaires for breakfast. If there's one thing self-made millionaire Brad Sugars knows, it's that getting rich is a lot simpler than most people realize. In Billionaire in Training he puts you on the fast track to wealth creation through buying, building, and selling businesses-and doing it at a faster pace than you ever thought possible. Discover how to:

    • Climb the 5 Levels of Entrepreneurs
    • Buy promising businesses, increase their value, and sell them for top dollar
    • Industrial Development
    • Transform your innovative ideas into a successful business empire
    • Set up businesses that run themselves and provide you with the capital to expand your investments

    Turn your best customers into your most passionate promoters. If you're the kind of business owner who hates cold calling and chasing after new leads, then you'll love the easy referral strategies in Instant Referrals used by self-made millionaire and entrepreneurial expert Brad Sugars. Discover how to:

    • Evaluate a referral-based system that's right for your business
    • Determine which customers you want referred to you- and which you don't
    • Transform satisfied customers into your biggest fans by continually exceeding their expectations
    • Create ways to use referrals to generate more buzz for your business