What Is Business Coaching?
So, What is business coaching and Why should business owners like you even consider it?
Great Business Coaching Processes are designed to take your business from where it is now, in its current state, with ALL its challenges, to where you want it to be. That is, taking the business and making it a Commercial Profitable Enterprise that works without YOU, the business owner.
Yes, a good business coach will guide the business owner in helping them clarify their vision for their business and ensure alignment within their personal goals. The business–alignment, where the business is unpacked and the problems identified, is a very important step. This is where the business goals and vision are brought in sync with the business owners’ personal goals and is often missed by business coaches.
A sports coach will make you run more laps and make you work harder than you would on your own, even when you don’t feel like it. A sports coach will tell it like it is and the athlete will listen. Fortunately, a Business Coach does many of the same things – but in a way that is focused on creating a successful business.
If your WHY as a business owner isn’t strong enough you might never have the passion to pursue your goals! When you understand why reaching your business growth goals is important to you personally, you will have a clear vision on the impact it will have on your life. It’s the business owner, who through setting priorities, determines the speed at which the goal is met. If there is no direct link to the business owner’s personal dreams, goals and plans for themselves, there is no burning reason why getting to that business goal is critical.
The alignment process clarifies where a business owner would like to take their business. Business Coaching will then assist in strategizing, prioritizing the key goals, and help drive massive action on strategies that are identified by the business owner and the business coach to bring the business closer to its goal. A business coach will meet with the business owner either weekly, bi-weekly or monthly, to ensure they are on track to the commitments made during the past coaching session whilst progress on key goals are tracked via a focus sheet.
A critical component of business coaching is accountability. You will never see an Olympic Swimming Coach swim lengths during practice. The coach doesn’t normally get wet and never does the swimming for the swimmer. They expect the swimmer to show up on time and to do what is required to make the necessary improvements, and to be committed to the achievement of their goal of improving. If this does not happen, the necessary steps are taken to ensure the swimmer improves. If not, the coach looks for another swimmer.
The role of a Business Coach is to coach business owners through guidance, support, accountability and encouragement. Business coaching helps owners of small and medium sized businesses with their sales, marketing, management, team building and so much more. Most importantly, just like a sporting coach, your Business Coach will make you focus on the game.
A business coach is also not a consultant and they will not do the work for you in your business. The great business coaches keep you focused on the end game and they remind you why it is important. They will motivate you to keep your commitments and they will highlight your business and personal blind spots.
Many great business success stories credit their results in part to having a great business coach.
Could you benefit from the above or do you need help in any of the following 5 areas:
- Increasing your profit
- Increasing your available time
- Increase your team’s viability
- Increase your personal choices
- Get Results that you want.
We will gladly schedule a complimentary Skype Call to discuss our 6 Steps Business Coaching Process as well as your challenges, and identify the guaranteed benefits of working together.
Engage with us on LinkedIn, Facebook or our website, alternatively contact us directly on 011 9726713.
Bert Weenink
ActionCOACH Kempton Park